Celestino Soddu Paper : Logics of Imagination . Generative Art performs the

References: [1] Celestino Soddu, “Milan Identity”, Gangemi Pub, 2005 [2] C. Soddu, E.Colabella, “Il Progetto Ambientale di Morfogenesi”, Leonardo project, 1992 [3] www.generativeart.com www.soddu.it Abstract: looking at a sequence of artworks we can immediately identify which artist made it. But only if the artist imprinting, the artist style and unicity exists. Make own arworks recognizable as belonging to a peculiar and unique style is one of the character of each artist work. One of the main opportunities of Generative Art is to work on defining his own style, clarifying step by step the strong relationship between own imaginary and the clear recognizable imprinting in the generated artworks. This paper will identify how to manage own generative process and how the results could be identified as variations inside the same style. More, how generate unique and unrepeatable events as each arworks should be. Question are related to: > the concept of identity of the style but also identity of each artworks > the concept of variation, the main road to perform well identifiable imprinting > the complexity, in the generative process and in the artworks, as character to improve the recognizability of own imprinting using the casualness of the inputs from the environment > the use of random and unpredictable starting point, or the use of random inside the executable process. > The difference between random results and impredictable results owing to the management of generative processes. Finally, some basic considerations for transforming own imaginary into generative rules activable inside the generative process.